Only recipients that meet the filtering criteria will appear in the report. Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer. The map visualization will allow you to view either mobile lat/long or web (IP address) data against a dynamic map, allowing you to get an idea of customer usage in the context of their location. Yes, I just hope that when this code is called, s. 5. You can use the SDK to import libraries, register extensions, and load the. Curated learning experiences by role and skill level are also offered in the courses section. Context data variables are a type of variable that are available only to processing rules. I have installed the Web Vital Extension enabling CLS, FCP, FID and LCP. Learn about chapter parameters for implementation, network, and reporting. 110. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager Learn about the Quality of Experience (QoE) parameters used to capture quality metadata. Have created data elements using the web vitals as extension and using Data Elements Type - Entries, Full Name, ID, Value. See Data feeds in the Export user guide. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; IMPORTANT. Visitors based on exits and entries: visitors from Facebook, a defined landing page, referring domain. Context data variable values are permanently lost if a processing rule does not copy them to a conversion or traffic variable. SKU” can be mapped to a custom variable but there are others which you can see in the list. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. The s. Learn about Core Streaming Media Data variables including audio and video content data and context data values. Defining your internal site search business requirements; Implement internal search variables using AppMeasurement; Implement internal search variables using Web SDK;. As long as your implementation accommodates the events you want to track, you can tweak any conversion. Key - Variable, set either manually in your app, or automatically by the Adobe Media SDK. Learn about the Quality of Experience (QoE) parameters used to capture quality metadata. Device and hardware information use the context array string "device", while browser and operating system information use the context array string "environment". but it will not be included in tracking unless there are specific rules in place to read and process it into tracking items. When you set transactionID on a hit, Adobe takes a “snapshot” of all Analytics variables set or persisted at that point in time. Hi Yuhuisg, I have added a Custom code. Learn about the Quality of Experience (QoE) parameters used to capture quality metadata. 2. Learn about Core Streaming Media Data variables including audio and video content data and context data values. Pre-built standard templates help you understand user engagement and app performance metrics in Analysis Workspace. Learn more about how to create a schema. Some things to be aware of: Always specify a valid User-Agent. Most commonly used to export Adobe Analytics data to a third-party database. When using contextData variables in your Adobe Analytics implementation, in order to have your data show up in actual reports, you need to map. The purpose is then to use us. So you’ll see here, - this context data block, that we have some Adobe - Lifecycle information here and then we also have - the context data, in this case, just that - extra one key value pair. Adobe Analytics Expert Frederik Werner shows how he approaches Adobe Analytics Implementations and how to align development with data strategy. Highly performant, modular, extensible, and integrated with Data Collection. If you use an Analytics Events, Adobe Analytics and View state events will be automatically populated based on the report suites configured in the Analytics extension in the Data Collection UI whereas Context data events have to be manually added. Learn about chapter parameters for implementation, network, and reporting. Metrics: Reference for metrics usable in Adobe Analytics. tar. This topic presents a list of audio and video content data, including context data values, that Adobe collects via solution variables. to gain points, level up, and earn exciting badges like the newContext Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Mobile App, implemented with Mobile App SDK via Adobe Launch. 2,083 characters minus the length of the URL for GET requests. This video shows you how to do this. Adobe Analytics and Analytics data. I specifically mentioned an “event-driven, asynchronous data layer”. gz file extensions. 2021 Winner — Team UC Davis. but it will not be included in tracking unless there are specific rules in place to read and process it into tracking items. *This graphic was published by Forrester, Inc. The Segment-Adobe-Analytics integration will pick up the playhead(s) you set to window. Access it by going to Analytics > Admin > Report Suites > Edit Settings > Conversion > Conversion Variables > Add new > Enable Merchandising. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. retail sites, 100 million SKUs, and 18 product categories. Adobe Analytics provides reporting, visualizations, and analysis of Customer Data that allows Customers to discover actionable insights. I have installed the Web Vital Extension enabling CLS, FCP, FID and LCP. Processing rules can trigger events based on Context Data variables. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Changing data after it is processed. Report Element. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Compare all levels of Analytics. Some common use cases include real-time segmentation and personalization, real-time triggers via Adobe Journey Optimizer, solving for cookie deletion, establishing a semantic data structure, offloading third-party tags,. Open the hit_data. Places Service, previously known as Adobe Experience Platform Location Service, is a geo-location service that enables mobile apps with location awareness to understand the location context by using rich and easy-to-use SDK interfaces accompanied by a flexible database of points of interests (POIs). Whether you’re just starting to understand your data or you’re at the forefront of making data-decisions, there’s a flavor of Adobe Analytics that’s right for you. 5 things we learned after winning the Adobe Digital Analytics. XDM is a publicly documented specification designed to improve the. Identify specific use cases where Edge Data Collection would make a difference. timestamp in AppMeasurement and the Analytics extension custom code editor. This section provides information about how to add location context to Analytics requests. Everyone needs to collect digital data, analyze it, and curate real-time insights across teams. Add a subcategory by concatenating the category and page name. contextData['search_term'] The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Learn about chapter parameters for implementation, network, and reporting. Collected from the context data variable a. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Can anyone help me about this? I try to using processing rule to copy the out-of-box link tracking values to. context. Let’s just call it the Event-Driven Data Layer (EDDL) to keep it simple. Hi, I created a new report suite yesterday and I sent context variables to the report suite. As such, ContextHub represents a data layer on your pages. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing. Device and hardware information use the context array string "device", while browser and operating system information use the context array string "environment". The second row is the name of the variable. 1. For instance, Activity Map data IS content data, and Adobe has explicit ru. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Merchandising eVars settings. Promotions across a range of categories, including apparel, appliances and computers, were significantly higher last month than in 2021 and 2022, data from Adobe. ADOBE ANALYTICS Analytics that give you actionable insights. Ecommerce analytics is critical to unearthing and interpreting data, which helps inform. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. x. Select Failed in the Migration status column next to the project that you want to retry. 0 API Requests; Analysis Use Cases. User. Set the product view event from the product overview page. ” in Adobe Analytics. Benefits of Adobe Analytics. I made two segments for comparison. timestamp variable is a string containing the date. Go to the Extensions tab, then click the Configure button under the Adobe Analytics extension. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers’ journey. Also, how can I make it work CLS as event (instead of evar/prop)? can we get CLS-delta numbers by page name?Adobe Analytics Activity Map is a feature within Adobe Analytics that provides a visual representation of user engagement on web pages and mobile apps. These can be used for the collection, processing, analysis, and visualization of data from both online and offline customer interactions taking place across different data types. Courses Tutorials Certification Events Instructor-led training Tutorials Certification Events Instructor-led training Adobe Analytics - Live Stream Add-on includes Live Stream triggers, Live Stream dashboards, and Live Stream data features. Processing rules can trigger events based on Context Data variables. 7. The Data Sources feature allows you to import data to Analytics from offline sources. S. . This page explains how your destination settings (for Identity Resolution and Timestamps) change how user session data (the ) are sent to Adobe Analytics. I personally recommend everyone to complete all the on-demand training programs to attempt their exams. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; Quality Metadata Average BitrateLearn about the Quality of Experience (QoE) parameters used to capture quality metadata. 1K. commerce. An originating SDK Analytics request event. So, in essence, there is close to a full two-year. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. Adobe Analytics Challenge Gives Students Experience in Data-Driven Problem Solving. productlistitem. s. as part of a larger research document and should be evaluated in the context of the entire document. *This graphic was published by Forrester, Inc. js - Adobe Experience Cloud Debugger and Chrome Developer Tools. This page describes how to add. Adobe Analytics Join us for our next Community Coffee Break on November 14 at 10am PDT. Salesforce says it taps data from 1. Let’s just call it the Event-Driven Data Layer (EDDL) to keep it simple. Collect data from across all your engagement channels. Implement Adobe Analytics for Streaming Media. Without processing rules, context data variables are meaningless and do not populate any reports in Analytics. Pre-built standard templates help you understand user engagement and app performance metrics in Analysis Workspace. Knowing the difference of these three is very. Learn. sendBeacon () method. [xdm path] For example: //Standard Field a. Implement Adobe Analytics for Streaming Media. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; IMPORTANT. Usage and Access Log. Additionally, make sure. Many enterprise digital marketing teams use the best-in-class web analytics solutions like Adobe Analytics to better understand user behavior. Curated learning experiences by role and skill level are also offered in the courses section. Checking reports on Adobe Analytics. Learn to deploy and manage analytics, marketing, and advertising tags to power customer experiences. Mobile attributes: Provides additional context for. Hello All, In my project, we are sending email KPI data file from adobe campaign to adobe analytics SFTP. You do not see a Context Data Variable mapped the same way you see the product name mapped to c. See Data Sources in the Import user guide. Hi guys, My mobile app uses mix of native app pages and mobile webpages to display contents to the users. There is no ETA for that. You can use the SDK to import libraries, register extensions, and load the. December 31, 2023: End-of-life. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. . Open the custom code editor and paste the plug-in code provided below into the edit window. XDM data is an object whose content and structure matches a schema you have created within Adobe Experience Platform. If you enable any of the fields above for data collection, make sure that you correctly set the context array property when configuring the Web SDK. For information on how to build segments, refer to Analytics segmentation. In Reports (on the left side of the page) select Custom Conversion, then Custom Conversion 1-10 and select the variable coresponding to eVar7. Post-processed information on the Analytics event that contains the mapping of revars, evars, props, and so on. Adobe Analytics API Connection. Analytics field mappings. Its default value is false. Under Data configuration & collection, select Component migration. 1 day ago · Context: Around 182 million. 2. Data uploaded through Data Sources with a matching transaction ID is permanently tied to those variable values. If it has an ID label, it contains the assigned namespace in parentheses. In the Data Insertion Domain field, enter the. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageUse the following steps in the interface to configure the Adobe Analytics connector: Go to the Connector Marketplace and add the Adobe Analytics connector. Whether it’s conversion rates on a landing page or email click-throughs, A/B or split testing allows you to. If you still using mobile. Learn about Core Streaming Media Data variables including audio and video content data and context data values. Now, here we have a very basic analytics implementation, I’ve got a pageName, I’ve got prop1, I have a contextData. Transcript. Analytics and Target use the same format, while audience management uses a different prefix for each metric. Read real-world use cases of Experience Cloud products written by your peers Hi everyone, I am looking to audit all of the custom context data variables being collected on my site as I don't think all are being passed into props, vars or events. When using a Labs prototype, you get to evaluate the feature within the context of your own business use cases and data. This section provides information about how to add location context to Analytics requests. On this page. Adobe Analytics supports a well-documented data insertion API that can be used for collection of different types of data that cannot be captured client-side. 1. tsv. , I suppose you are waiting for context data to show up in processing rule so that you can create the rules based on those context data. The older 3. SOLVED Context Variable data in Clickstream. Metrics: Reference for metrics usable in Adobe Analytics. Real intelligence when you need it. But not sure how to track the mobile webpages that the app is using to display some contents. 9% thresholds; % change; above/below). varchar(255) mobileplacecategory: Collected from the context data variable a. To be used by Analytics, XDM data is flattened using dot notation and made available as contextData. Even if the request returns SUCCESS, it does not mean that it will be processed successfully. It is a hit-based variable that stores contextual information about products and can be set together with both standard commerce events and custom success events. a. Have created data elements using the web vitals as extension and using Data Elements Type - Entries, Full Name, ID, Value. Adobe Product Analytics enables product teams to self-serve data and insights about their product experience through guided analysis workflows built on cross-channel data of Customer Journey Analytics. Sent With - Indicates when the data is sent: Media Start is the analytics call sent on media start, Ad. 8. Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. You need customer intelligence. For GET requests, although the limit on the back end is 5 KB, due to the fact that Microsoft Internet Explorer limits the URL to 2,083 characters, the realistic limit is 2,083 characters minus the current length of the URL. Key - Variable, set either manually in your app, or automatically by the Adobe Media SDK. Experience League. XDM data forwarded to Analytics gets converted into context data including both standard and custom fields. Go to the Extensions tab, then click the Configure button under the Adobe Analytics extension. Processing rules are applied to data as it is collected, and rules are applied to all data that comes through the AppMeasurement libraries. The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager Key - Variable, set either manually in your app, or automatically by the Adobe Media SDK. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Includes the Media SDK and the Media Collection API. Unzip the compressed file using a program that supports . timestamp in AppMeasurement and the Analytics extension custom code editor. Intelligent Alerts are available to Adobe Analytics Prime and Adobe Analytics Ultimate customers only. Implement Adobe Analytics for Streaming Media. "). Data['section']="sales" map to evar2, evar3, prop5 As someone with access to Launch, you can add context data keys and actions in Adobe Analytics, but you cannot directly add them to the app's code. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Product limitations. Sample hit data. Context data variables are specified in AppMeasurement in the following format: s. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. I have installed the Web Vital Extension enabling CLS, FCP, FID and LCP. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager As someone with access to Launch, you can add context data keys and actions in Adobe Analytics, but you cannot directly add them to the app's code. See more11/28/22 9:03:47 AM. Go to the Rules tab, then click the desired rule (or create a rule). You need to combine every scrap of data you have on a person, with advanced machine learning and automation to help discover deeper insights for each experience. Level 3 06-11-2018 12:47 PST. The Data Connector provides an easy-to-follow wizard interface for capturing attributes into eVars as well as creating dashboards and. . loc. We're trying to implement context data variables into our mobile app. Segmentation: Focus on a subset of your data. The following list contains tools you can use to validate data coming from Segment and going to each different Adobe Analytics component. Download the compressed data feed file to your local machine. timestamp variable is a string containing the date. Some notable improvements are:. Learn ways to implement Adobe Analytics. Intelligent Alerts let you. We also create custom. Then it can be mapped into Analytics using processing rules to populate Analytics variables. XDM System overview. sid" and click the +Add ibpcall. Learn about player state tracking parameters for full screen, close caption, mute, and picture in picture properties. The Products Variable (s. XDM System is the infrastructure that supports real-time customer profiles, machine learning, and Customer. When the request is sent to your app. Implement Adobe Analytics for Streaming Media. User. When I filter the tracking code "abc" from the tracking code report and apply the. saveforlaters. That’s why we’re a Leader in The Forrester Wave™: Web Analytics, 2017. This feature is limited to the provisioning of up to a maximum of three endpoints per Report Suite (i. Click the top cell of the desired metric to represent the treemap. ContextHub stores persist context data on the client. Views. For more information on this visualization, please visit the. Experience Data Model (XDM), driven by Adobe, is an effort to standardize customer experience data and define schemas for customer experience management. The app report. By default, Adobe remembers all transaction ID values (linked and unlinked) for up to 90. Adobe Experience Platform Web SDK can map certain variables automatically but custom variables must be manually mapped. Defining your internal site search business requirements; Implement internal search variables using AppMeasurement; Implement internal search variables using Web SDK;. There is not a dedicated field in the Adobe Analytics extension to use this variable. products) The Products Variable, also called s. To represent data in the form of a table or a chart, the data can come from the report context. The following set up collects Acquisition link context from links that were created in Mobile Services and collects referrer data from the Google Play store. And a follow up question: What would be the outcome if the context variables stated in the the rule occur in the same se. Key - Variable, set either manually in your app, or automatically by the Adobe Media SDK. 18 hours ago · Adobe Analytics' figures are based, it says, on 1 trillion visits to U. value'] = "some value";Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. If you use an [!UICONTROL Analytics Events], Adobe Analytics and View state events will be automatically populated based on the report suites configured in the Analytics extension in the Data Collection UI whereas Context data events have to be manually. Even Data Feed will not have these variables listed out since it is after Processing Rules. There is not a dedicated field in the Adobe Analytics extension to use this variable. Android - Yes, When the user downloads and runs an app as the result of a Google Play store acquisition, the data from the referrer is collected and sent to Adobe Mobile Services. Learn how to set up Adobe Analytics using Experience Platform Web SDK, create tag rules to send data to Adobe Analytics,. See Data feeds in the Export user guide. Under Learn Menu, Navigate to Certification and Accreditation > Certification > Adobe Analytics Certification. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing. json, luma-inventory. Learn about the Quality of Experience (QoE) parameters used to capture quality metadata. Download the compressed data feed file to your local machine. But upon closer inspection, those requests are only disguised as first-party and are actually still sent to Adobe’s. Learn about Core Streaming Media Data variables including audio and video content data and context data values. Created for: User. Files are getting processed successfully and the. Here are the different settings that you can use with your merchandising eVars. It would be good to be able to have the column that holds the contextData be available in data feeds and. Admin. To Ask developers adding methods from adobe to capture data like- mid, SDK version, advertiser ID, Push ID. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; IMPORTANT. Data. And if you want to see if the Activity Map is getting called on a particular link, I can click a link, so I’ll go ahead and click Home, and that refreshes the page and it fires a new tag, and when I take a look at the new tag that fired here in the middle here, I can see that we have four specific context data elements that are reserved and. All data collected by the edge network can be accessed via processing rules. In Adobe Analytics, the concept of a goal is not required because metrics can be applied in any context. To use context data variables, key/value data pairs are sent in by your implementation, and processing rules are used to capture these values in standard Analytics variables. Network Parameters: Displays the values that are passed to Adobe Analytics or Heartbeat servers. -->. e. Set this variable to true before calling a tracking function if you want to use the asynchronous nature of. This content is suitable for administrators, data analysts, marketers, developers, and architects. First is that the data is placed into the data lake in its raw form. Learn about using Data Feeds to export of raw data, and Data Warehouse to retrieve a spreadsheet output of data. See Implement Adobe Analytics using the Adobe Experience Platform Mobile SDK for more information. Setup ContextHub for Personalization. So these are the kinds - of things that you’ll see and that additional - data will come across in a context data block. , only two duplicate endpoints of the original stream of data). Adobe Analytics first admin guide. Reporting: Information on how to view and analyze. Context data variables are specified in AppMeasurement in the following format: s. 2. Here, you can see which Context Variable mappings (context data) have been added to the configuration. Read the Connector Overview article for general instructions on how to add a connector. Components include: Dimensions: Reference for dimensions usable in Adobe Analytics. When you use XDM to build schemas and ingest data adhering to these schemas, you can begin to use XDM system. It’s primary feature is offering the ability to view context data while simulating and switching between various personas. Salesforce says it taps data from 1. If you enable any of the fields above for data collection, make sure that you correctly set the context array property when configuring the Web SDK. Manually mapping variables in Adobe Analytics Context data. Hello all, I've struggled with a similar problem these days where the I wanted to capture the Activity Map's "link" property from media-sharing buttons to send it in a specific eVar in hit links through the "track outbound links" function from the analytics extension. In Analytics, you can use. sendBeacon () method. 2. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager Adobe Analytics pricing and packaging. 4 API. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; Quality Metadata Average Bitrate If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing the variable name and clicking Add variable name context data: The following example takes the search_term context data variable and places its value into eVar3: The above example works great when there are only a few. Learn about ad parameters including the implementation, network, and reporting variables for ad video data. As such, ContextHub represents a data layer on your pages. This article describes the processing implications of background hits and app launch events (both set by the mobile SDK) to how mobile visits are defined. This setting enables the following lookup tables to be sent with each data feed file: Carrier name: Provides additional context for the carrier column. Created for: Experience Data Model (XDM) is the standard data model to describe customer experiences. The s. Collect data from across all your engagement channels. Add a subcategory by concatenating the category and page name. Populate a campaign ID from a query string parameter. 10/24/20 12:19:44 PM. Current Data: Enables the option to see current data in Reports. Get a snapshot from The Total Economic Impact™ of Adobe Analytics & Adobe. Use the description field if the name assigned to your reports and metrics does not provide enough clarity to users in your organization. It also includes performing transformations on data,. It includes information about Apple’s Intelligent Tracking Prevention (ITP) program as well as Chrome’s limitations on third-party cookies via the SameSite. It helps businesses understand and evaluate customer behavior, online shopping trends, sales performance, and ROI. Processing rules can trigger events based on Context Data variables. Visitors based on custom variables: form field, defined categories, customer ID. Set an event using a context data variable. Documentation. Absolutely. The app report. Learn ways to implement Adobe Analytics. Ecommerce analytics is the process of gathering, analyzing, and using data to measure business impact for an online store. 6 billion online on Thanksgiving, Adobe Analytics reported Friday morning. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. . ContextHub is a framework for storing, manipulating, and presenting context data. Processing rules let you make changes to data based on defined conditions. Adobe Analytics and browser cookies. Learn. Some have context variables, some do not. Interact with Experience Cloud services through the Edge network. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; IMPORTANT. Populate internal search. Your enterprise needs more than just simple web analytics. 2,083 characters minus the length of the URL for GET requests. Streaming data collection offers up-to-the-minute customer views and behaviors. For years Adobe has offered Analytics customers the Managed Certificate program, where Adobe would allow us to send data to a server that looks like it belongs to our own company (or, more specifically, our company’s domain). Configure the MediaHeartbeat Instance. Required - Indicates whether the parameter is required for basic video tracking. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Streaming data collection offers up-to-the-minute customer views and behaviors. User. It includes information about Apple’s Intelligent Tracking Prevention (ITP) program as well as Chrome’s limitations on third-party cookies via the SameSite. This content is suitable for administrators, data analysts, marketers, developers, and architects. Once the Web Vitals extension is installed, Data elements are created - How to create the rules? 1. Context data variables are a type of variable that are available only to processing rules. to gain points, level up, and earn exciting badges like the new I wrote the following some time ago: Data Insertion API for Adobe Analytics. Determine a path by copying an eVar value to a prop. Figure 10 shows how data from Web SDK shows up as context data variables with the prefix “a.